Promotional spots for the flagship game show The Floor, aired on TVN / Warner Bros. Discovery.
The heart of the campaign lay in strong, witty scripts—amplifying the show’s playful and comedic energy. A spot-on casting process was key: finding personalities who could truly deliver the humor and charm. We pushed the comedy further by wrapping it all in a cinematic look, giving the promos both a polished style and a lighthearted punch.
Client: TVN. Warner Bros.
Director: Przemek Kulikowski
Dop: Tomek Ziółkowski
1AD: Michał Guga
Producer Ewa Pszółkowska